Ultimate Small Business Marketing Guide James Stephenson Entrepreneur Press ISBN: 1-932156-10-0 Non-Fiction, Business, Marketing Reviewed by Dr. Tami Brady

Ultimate Small Business Marketing Guide boasts over 1500 marketing tips and tricks. This helpful information is divided into sections related to everything from research and planning through dealing with employees and improving customer service to advertising and creative selling. Each tip is also labelled with symbols that indicate approximately how much money it would take to implement this plan, if you can do the work yourself, if professional services are available in this particular area, as well as additional online or print resources that may help in this regard.

This book is thick and quite complete with ideas that are explained in good detail. The information is extremely well organized and easy to understand, flowing naturally from planning through sales. There are also lots of good checklists and surveys to help keep the entrepreneur organized and focused. Most of the information provided focuses on brick and mortar businesses. Nonetheless, a good deal of these notions can easily be modified for virtually any business brick and mortar or online.

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