Guerrilla Marketing in 30 Days

Guerrilla Marketing in 30 Days
Jay Conrad Levinson and Al Lautenslager
Entrepreneur Press
ISBN: 193253129-7
Non-Fiction, Business, Marketing
Reviewed by Dr. Tami Brady

Guerrilla Marketing in 30 Days is the latest addition to the Guerrilla Marketing series. Like all of the books in this series, this book explains marketing and the importance of marketing in real life terms that directly relate to any business. Moreover, these easy to understand explanations are always accompanied by realistic commonsense methodology that the reader can tailor to suit his or her business needs.
Guerrilla Marketing in 30 Days is unique in this series as it pulls together marketing knowledge and know how into a 30 day plan that the reader can use to start and then build his or her own marketing strategies. This plan gradually takes the reader through the essentials of determining his or her business’s marketing goal and understanding his or her target audience through the many ways to learn from the successes and mistakes of competitors to specific ways to make the most of his or her marketing budget. This book tutors the new business person in Marketing 101 giving him or her an important edge in business. The reader well versed in marketing strategies will also find this book essential reading material as he or will gain new marketing tools and management skills that will his or her to sustain and continue successful marketing strategies.