eMarketing Tools for Writers Biff Mitchell biffmitchell.com ISBN: 0-9732799-5-8 Non-Fiction, Marketing, Writers Reviewed by Dr. Tami Brady

eMarketing Tools for Writers is a comprehensive listing of marketing resources on the internet. Each set of ideas includes a short explanation or a variety of different tips and then lists links that either discusses these topics in further detail or websites that provide this particular service. Topics include the usual emarketing topics such as tips for website design; making the best use of keywords, metatags, and search engines; using email signatures for ongoing promotion; and the creation of banners for advertising. However, a large portion of this book examines less obvious promotional techniques such as participating or creating forums, blogs, newsgroups, ezines, electronic newsletters, RSS feeds, and contests as well as making full use of podcasting and internet radio.

eMarketing Tools for Writers is suitable for those new to emarketing as well as those emarketers looking for a few fresh ideas. Moreover, these methods can be used for both those people with online businesses who depend almost entirely on internet marketing and those individuals who want to increase their promotional efforts for their brick and mortar businesses.

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