Bigger Isn’t Always Better Robert M. Tomasko AMACOM ISBN: 0-8144-0866-4 Non-Fiction, Business Reviewed by Dr. Tami Brady

Often in business, we spend so much time and effort on making our business bigger, adding new products, and focusing on stock market prices that we forget to ask ourselves if this growth is actually helping our business or if it is slowly draining our resources until we are no longer productive.

Bigger Isn’t Always Better examines this issue and suggests that growth is not necessarily about getting bigger. Bigness is not sustainable. Instead, the author suggests that business look at growth as moving forward and continuously progressing. This kind of growth is purposeful, thoughtfully planned with the intention of bettering the business’ products and customer services.

There are quite a few gems in this book. I found the descriptions of the 21 mind bugs particularly useful. Mind bugs are common ways that we think and things that we tell ourselves that distort reality and act as hurdles to healthy growth. I also thought that the section “Are You a Fixer or a Grower?” was quite enlightening. This section analyses what drives each of these personality types and how they correspond with very different business strategies.

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