Bag the Elephant: How to Win & Keep Big Customers

Bag the Elephant: How to Win & Keep Big Customers
Steve Kaplan
Bard Press
ISBN: 1-885167-62-8
Non-Fiction, Business, Sales
Reviewed by Dr. Tami Brady

Bag the Elephant: How to Win & Keep Big Customers states that all businesses have three potential futures: the snail trail, the arc of the shooting star, and the bag the elephant track. Most businesses follow the snail trail. They put in long hours servicing a large number of small clients always trying to keep one step ahead of bankruptcy.
Some talented entrepreneurs become shooting stars. These individuals find a unique niche that propels their business into instant success. However, since these businesses don’t have the foundation to support such growth, they soon find themselves in a game of catch up. Like shooting stars, these businesses usually die a quick death.
A few businesses follow the Bag the Elephant track. These businesses land and keep the big customers whose large orders will carry the business. This strategy not only increases the business short term growth but also assures long term security. Bag the Elephant: How to Win & Keep Big Customers focuses on this final strategy giving step by step instructions, helpful tips, and straightforward ideas on how to not only attract the big customers but how to build a strong foundation to support and keep these big customers.