Kick-ass Copywriting in 10 Easy Steps Susan Gunelius Entrepreneur Press ISBN: 1-59918-253-X Non-Fiction, Marketing Reviewed by Tami Brady

When it comes to copywriting, few people are naturally talented. Yes, anyone can write copy. However, without the proper know how, most will produce substandard work that can actually drive away customers.

Kick-ass Copywriting in 10 Easy Steps makes the creation of good copy easy. The key is clarity, understanding your product and knowing how it will serve your customers’ needs. Bad copy tends to regal the reader with a lot of facts and jargon. Essentially, the purpose is to impress them enough so that they will buy something. Little thought is put into who needs this product or how it can change their lives for the better.

Whether you have a small or medium sized business, Kick-ass Copywriting in 10 Easy Steps will help you to define and understand how to better serve your customers and clients. You’ll learn the important difference between features and benefits. You’ll also find out how to focus your copy for a certain purpose.

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