Riches in Niches
Susan Friedmann, CSP
The Career Press, Inc
ISBN: 1-56414-930-7
Non-Fiction, Business
Reviewed by Dr. Tami Brady

The author of Riches in Niches, Susan Friedmann, started her career in Human Resources. She was good at her job and her boss was happy with her work. However, this didn’t save her job when the company downsized. She got another job in HR and again she experienced the same problem. Finally, she realized that she had to go in another direction so she decided to create a niche for herself as a Tradeshow Coach.

Riches in Niches is a guide to becoming a “Nichepreneur”. Her strategy is straight forward. Find some aspect of your job, your passions, and your abilities and determine if you could make a business out of it. Then, focus all your attention on becoming the leading expert in that particular subfield.

Trying to keep up with the new trends and technology as a generalist entrepreneur is virtually impossible. There simply aren’t enough hours in a day to keep up. However, focusing on one small aspect is doable. Then, everything you read, write, and do reinforces that one main objective. That’s pretty smart.