Content Rich
Jon Wuebben
Encore Publishing
ISBN: 978-0-9797929-0-1
Non-Fiction, Business
Reviewed by Dr. Tami Brady

Technology might change but the basic foundations of marketing stay the same. Simply put, you might have the greatest product in the world but if no one knows about it you aren’t going to make any sales. So the key to any successful business is bringing in potential customers and making them clients.

Here’s where Content Rich comes in. This book looks at ways to bring people to your website then encourage them to buy your product. To bring clients to your site, the author looks primarily at search engine optimization, making sure that your site rates well within google, yahoo, and other like search engines. The biggest concerns here are making sure that your metatag keywords and your actual site content work together for the best possible results.

Once you’ve got potential customers coming to your site, you can focus on making these people actual clients. Making sure your site is intuitive and easy to scan for the appropriate information is key. Adding a little buzz and regularly adding content will also help.